Brand Protection
THE PROCESS
01

Research
A brand combines elements that a company uses to identify and distinguish itself from its competitors. These elements can include a business name, logo, slogan, and other visual and verbal elements. The SCD team will help you research your brand identity and assess any risk of confusion that may arise from existing brands or businesses.

02

Prevention
When a potentially confusing brand is discovered, SCD will identify legal paths to help stop and prevent further confusion for your business.

03

Monitoring
SCD performs monthly checks on your brand to ensure that no new trademarks have been filed to confuse your customers further.

04

Apply recommendations for legal action
Sometimes legal actions are required to maintain your branding identity. Our team will take the proper legal steps and actions in the right jurisdiction to protect your brand from being confused with other businesses.

05

Annual branding health report
With time comes advancement opportunities for your branding identity to grow and become more profitable. On an annual basis, we will provide tools and strategic recommendations for you to build customer loyalty and increase customer lifetime value.


At SoCal & The District, we think about brand protection as a set of intentional processes and actions that an owner undertakes to prevent the misuse of their intellectual property. Did you know that the same effort you take to execute your business formation is the same effort you need to build your brand? Brands are the lifeblood of any business and at SCD registration and management of the intellectual property is considered a prerequisite to launching any brand protection strategy. Our brand protection measures involve research, prevention, monitoring, and reaction processes. The combined efforts at SCD should promote clarity of existing protections, identification of any brand vulnerabilities, and management of assets and intellectual property that are key to your business organization’s function and growth.